Resources

Practical guides for online sellers

Returns, real profit, ads, and inventory management — written for people who actually sell, not for search engines.

eMAG returns: how they quietly eat your profit — and how to lower your return rate

Return rates in Romanian e-commerce frequently top 20% — and every return costs money on top of the product's value. The real causes and what you can actually do, with real numbers.

September 3, 2026 · 7 min read

Profitability

What a sale on eMAG really costs (the 1% fee, commissions, and your real profit)

Since April 1, 2026, every eMAG order carries an extra operational services fee. Here's how it's calculated, what it means for you, and why gross sales are lying to you.

September 3, 2026 · 6 min read

Ads

Cost per lead on ads: how to tell if your campaigns are actually profitable

CPC and CPM are vanity metrics. What matters is what a lead costs you — and, further down the line, a sale — and tracking that daily, not once a month.

September 3, 2026 · 6 min read

Inventory

Stockouts: how you lose sales without noticing — and how to prevent them

Small and mid-sized Romanian retailers lost €3.2 million in profit last year to stock errors. The main causes, and how to prevent stockouts on your bestsellers.

September 3, 2026 · 5 min read

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